You think filing a trademark is easy? Think again. Here are the most common pitfalls and how to avoid them.
Mistake 1: Skipping the prior-art search
Filing without checking for similar marks exposes you to rejection or costly litigation. A prior-art search is essential before any filing.
Mistake 2: Choosing the wrong NICE class
A wrong classification limits the scope of your protection. You must precisely cover your current and future products and services.
Mistake 3: Filing only in your home country
If you export or plan to, regional OAPI or international protection is crucial to prevent hijacking of your brand.
Mistake 4: Ignoring renewal deadlines
An un-renewed trademark falls into the public domain. Rigorous administrative tracking protects your rights over time.
Mistake 5: Poorly managing your portfolio
Without an overview, gaps appear. A regular audit keeps a coherent and defensible portfolio.
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