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Online counterfeiting: how to defend yourself effectively

Defense By BPC AFRICA 6 min read5 August 2026

Marketplaces, social media, fraudulent sites: counterfeiting channels are multiplying. Here are concrete actions.

Document the counterfeiting

Timestamped screenshots, URLs and proof of purchase form a solid case for any action.

Report to platforms

Most marketplaces have expedited takedown procedures for trademark owners.

Take legal action

When takedown is not enough, a cease-and-desist followed by an infringement action stops the harm.

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